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I had no idea how licensing worked or what was expected.
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“They have thousands of fans and their art has to be in galleries everywhere.” “Those artists must be veterans by now,” I figured. Did the company find them? Or did the approach come from the artist? It appeared a daunting and impossible achievement. I saw artists launching clothing lines, doing book signings and licensing their art on collectables with well known brands. I wanted to find other avenues of making money from my work, but I wasn’t sure how. There was no middle man involved and I preferred it that way. I had more control over my work, when it was available and where I could place it for sale. It was so much more exciting than hanging it on a wall in a gallery. When I began as an artist, I was really enjoying the experience of selling my work directly to people. As a result, the company is highly regarded and it is now in a form that can serve the control infrastructure market for many years to come.Painting by Natasha Wescoat licensed to Murals Your Way Wayne, the inventor of the Art-Net lighting protocol and recipient of the 2017 Gottelier award, has ensured the longevity of the business through innovation and adaptability. However, Artistic Licence has expanded and diversified to cement a strong presence in the architectural and commercial world by focusing on the design and manufacture of solutions for the more technically demanding installations. In the early days, the company was predominantly involved with rock ‘n’ roll and theatre lighting technology. Robe moving lights and LED lighting fixtures can be found everywhere, enhancing all genres of live performance from music to TV to drama and opera, lighting a myriad of diverse events as well as venues and other installations including those in the specialist world of architectural and environmental illumination.Īrtistic Licence was founded in 1988 by Wayne Howell. is very proud of its independence and private ownership which ensures that the business remains agile, efficient, decisive and focussed on producing genuinely creative and sustainable tools for professional lighting in an imaginative and exciting industry that constantly pushes the boundaries of innovation and what is possible. The company is based in the Czech Republic and currently employs over 750 skilled staff worldwide, with wholly-owned subsidiaries in six key markets - the U.S., U.K., Middle East, Singapore (Asia Pacific), France and Germany plus a well-established worldwide distribution network covering over 100 countries. “I look forward to helping develop the Artistic Licence business using the significant Robe subsidiary and distributor network” said Wayne, “I am also excited to be involved with new product development for a brand leading business that has always been a key industry innovator”. This purchase from Singularity UK holdings Ltd., has also enabled an ongoing product design agreement. The acquisition of the Artistic Licence business and products is an important part of the strategic growth plan of both Robe and Anolis brands. “This is a great acquisition for Robe”, stated Josef Valchar, CEO Robe Lighting s.r.o., “It provides products that complement our own production, and will add value to sales made throughout our global distribution network”.